Trade press or conference
What I've Learned Doing Over 100 Website Replatformings and Migrations - Zach Chahalis
Covers lessons from many website replatformings and migrations, judged from the title alone as the description gives only event details.
search engine optimisation, technical SEO, content, links, how search engines work
A dated, sourced shelf of videos on search engine optimisation
86 videos, each chosen for a stated reason. Every one shows when it was published, who made it and what kind of source it comes from.
Newest first
All 86 videosTrade press or conference
The Philosophy Minor’s Guide to Log Files - Jamie Indigo
Covers log files, judged from the title alone as the description gives only event details.
Trade press or conference
When Server Logs Lie: The Wire-Level Truth Behind Googlebot’s Ghost Errors - Jori Ford
Covers Googlebot errors that server logs may misreport, according to the title and event details.
Independent practitioner
How Daily Mail Lost Google Search Traffic - Migration Case Study: DailyMail.co.uk to DailyMail.com
Presents a case study of a domain migration and what it did to search traffic for a news publisher.
Official source
301, 302, 307, 308: Which redirect is the chosen one?
Covers the differences between 301, 302, 307 and 308 redirects and whether the choice affects which URL Google treats as canonical.
Independent practitioner
SEO Fight Club - Unlocking Small Website Migrations and Site Migration Strategy by Charles Taylor
Covers why small website migrations need careful planning because they carry algorithmic risk too.
Official source
PDFs in Search: Indexing, AI & Pitfalls
Covers how Google handles PDF files compared with HTML pages for indexing, ranking and AI features, in a discussion between two of its staff.
Official source
Do sitemaps still matter?
Asks whether XML sitemaps are still needed now crawlers and AI bots are more capable, and discusses the Couldn't fetch warning in Search Console.
Official source
How to read the Indexing Report
Covers how to read the Page Indexing report in Search Console, and why pages listed as not indexed are not always a fault to fix.
Teaching or conference talk
Temporal Networks, Where Page Rank meets Lord of the Rings - Computerphile
Covers why time matters when analysing how things connect in a network, linking PageRank to a Lord of the Rings example.
Trade press or conference
065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox
Discusses optimising crawl budget along with how search engines find and index content, in a long podcast episode.
Independent practitioner
MSNBC to MS Now: A case study in Enterprise Website Migrations - SEO Fight Club
Presents a case study of a large website's rebrand migration and the loss of search visibility.
Start here
More for beginnersOfficial source
Do sitemaps still matter?
Asks whether XML sitemaps are still needed now crawlers and AI bots are more capable, and discusses the Couldn't fetch warning in Search Console.
Official source
How to read the Indexing Report
Covers how to read the Page Indexing report in Search Console, and why pages listed as not indexed are not always a fault to fix.
Official source
How Google Search crawls pages
Explains the steps of how Google Search crawls pages, from URL discovery to fetching and rendering.
Older: check current guidanceTeaching or conference talk
Challenges in Web Crawling
Gives a brief summary of web crawling challenges such as politeness, freshness, coverage, scale and avoiding traps.
Older: check current guidanceTeaching or conference talk
How Google's PageRank Algorithm Works
Explains the random surfer model behind PageRank and what it means for a page to be important.
Older: check current guidanceTrade press or conference
Won't somebody think of the robots? Mark Williams-Cook
Covers SEO work that is invisible to users, in a talk written for business owners and digital marketers.
Older: check current guidance
Series and courses
All seriesIndependent practitioner
How Daily Mail Lost Google Search Traffic - Migration Case Study: DailyMail.co.uk to DailyMail.com
Official source
301, 302, 307, 308: Which redirect is the chosen one?
Independent practitioner
SEO Fight Club - Unlocking Small Website Migrations and Site Migration Strategy by Charles Taylor
Official source
PDFs in Search: Indexing, AI & Pitfalls
Official source
Do sitemaps still matter?
Official source
How to read the Indexing Report