Independent practitioner
How Daily Mail Lost Google Search Traffic - Migration Case Study: DailyMail.co.uk to DailyMail.com
Presents a case study of a domain migration and what it did to search traffic for a news publisher.
Longer commitments
Series and courses
Playlists and videos that are one part of a longer run.
Official source
301, 302, 307, 308: Which redirect is the chosen one?
Covers the differences between 301, 302, 307 and 308 redirects and whether the choice affects which URL Google treats as canonical.
Independent practitioner
SEO Fight Club - Unlocking Small Website Migrations and Site Migration Strategy by Charles Taylor
Covers why small website migrations need careful planning because they carry algorithmic risk too.
Official source
PDFs in Search: Indexing, AI & Pitfalls
Covers how Google handles PDF files compared with HTML pages for indexing, ranking and AI features, in a discussion between two of its staff.
Official source
Do sitemaps still matter?
Asks whether XML sitemaps are still needed now crawlers and AI bots are more capable, and discusses the Couldn't fetch warning in Search Console.
Official source
How to read the Indexing Report
Covers how to read the Page Indexing report in Search Console, and why pages listed as not indexed are not always a fault to fix.
Trade press or conference
065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox
Discusses optimising crawl budget along with how search engines find and index content, in a long podcast episode.
Independent practitioner
MSNBC to MS Now: A case study in Enterprise Website Migrations - SEO Fight Club
Presents a case study of a large website's rebrand migration and the loss of search visibility.
Sells in this field
What is Index Bloat? | Whiteboard Friday | Tom Capper | 4K
Covers index bloat, how to find URLs using index quota without bringing traffic, and how it differs from crawl budget.
Independent practitioner
Hijacking the back button and SEO: Gaming Navboost, Google Spam Policies, and Aggressive Advertising
Looks at publishers that hijack the browser back button, linking the practice to Navboost and Google's spam policies.
Official source
Crawling smarter, not harder | Search Off the Record
Discusses myths about how often sites get crawled and what site quality means, and why crawling has become harder.
Sells in this field
Office Hours: Google Search Leak with Mike King and Rand Fishkin
Covers updated information on the Google API leak from its first reporters, in a webinar.
Sells in this field
Testing Ideas From the Google API Leaks | Whiteboard Friday | Will Critchlow | 4K
Suggests four tests inspired by the Google API leaks for checking whether something is a ranking factor.
Official source
Rendering JavaScript for Google Search | Search Off the Record
Covers how Google Search handles JavaScript sites, including whether every page is rendered and how long it takes.
Sells in this field
Optimize Sitemaps for 1M+ Pages for E-commerce Websites | Whiteboard Friday | Stevy Liakopoulou | 4K
Covers six steps for optimising the sitemap of an ecommerce site, aimed at sites with over a million pages.
Older: check current guidanceTeaching or conference talk
Data Mining (Spring 2023) - PageRank Part II
Covers PageRank problems such as spider traps and dead ends, and the teleportation fix in the Google formulation.
Older: check current guidanceOfficial source
Curing crawling chaos
Tells a debugging story about an indexing challenge on a site that crawling tools could not crawl in full.
Older: check current guidanceTeaching or conference talk
5. Index construction (1/3) - Information Retrieval - ETH Zurich - Spring 2022
Covers how a search index is built, as the first of three parts of a university lecture.
Older: check current guidanceTeaching or conference talk
2.6 Inverted index (UvA - Information Retrieval - 2021)
Covers the inverted index, the data structure used by search engines, in an eight-minute course segment.
Older: check current guidanceTeaching or conference talk
IR Lecture 10: Crawlers
Covers how web crawlers work, the challenges of crawling, and a brief overview of the Nutch crawler.
Older: check current guidanceTeaching or conference talk
IR Course Lecture 16: Popularity - Page Rank and HITS
Covers two models of page popularity, PageRank with its random surfer model and HITS, in a course lecture.
Older: check current guidanceOfficial source
Canonicalization: SEO Mythbusting
Goes through common myths about canonicalisation, with questions answered between a Google developer advocate and a technical SEO.
Older: check current guidanceTrade press or conference
Google's Martin Splitt on how the search engine crawls and indexes - Live with Search Engine Land
Covers the technical side of how the search engine crawls and indexes, in a live discussion with a Google representative.
Older: check current guidanceTrade press or conference
How can SEOs navigate differences between Schema.org and Google Structured Data?
Covers how Schema.org and Google structured data documentation differ, in a short panel clip.
Older: check current guidanceTeaching or conference talk
M4ML - Linear Algebra - 5.7 Introduction to PageRank
Introduces PageRank from the linear algebra side as part of a mathematics for machine learning course.
Older: check current guidanceIndependent practitioner
Is it bad for SEO to use Parameters for international Web URLs? #AleydaSEOtips
Explains why URL parameters are a poor way of marking international versions of a website.
Older: check current guidance
