Trade press or conference
XML + Hreflang: A practical guide for large ecommerce sites - Nick Samuel - brightonSEO April 2025
Challenges the assumption that HTML hreflang is better than XML hreflang sitemaps, aimed at large ecommerce sites.
Topic
4 videos. Ordered by the type of source, then by how recent the video is.
Trade press or conference
Challenges the assumption that HTML hreflang is better than XML hreflang sitemaps, aimed at large ecommerce sites.
Sells in this field
Covers ten common hreflang mistakes in international SEO, presented at a 2017 conference.
Older: check current guidanceIndependent practitioner
Explains why URL parameters are a poor way of marking international versions of a website.
Older: check current guidanceTrade press or conference
Covers how a large retailer handled hreflang across international sites, and why the tag is powerful but hard to get right.
Older: check current guidance