Trade press or conference · for advanced
hreflang – How to scale your international website with a big buzz
This video is about 10 years old. Search advice changes quickly, so check this against current guidance.
What it covers
Covers how a large retailer handled hreflang across international sites, and why the tag is powerful but hard to get right.
Watch for: One large retailer's experience
Why it is here
How Zalando handled hreflang across its international sites, told at a developer conference. A large retailer's account rather than general advice.
Selected by an AI assistant, from the title and description only.
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