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XML + Hreflang: A practical guide for large ecommerce sites - Nick Samuel - brightonSEO April 2025

brightonSEO 20 min Published Jul 2025

What it covers

Challenges the assumption that HTML hreflang is better than XML hreflang sitemaps, aimed at large ecommerce sites.

Watch for: Suits large ecommerce sites

Why it is here

Challenges the assumption that HTML hreflang is automatically better than XML hreflang sitemaps, from 12 years of international SEO work.

Selected by an AI assistant, from the title and description only.

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