Official source
Do sitemaps still matter?
Asks whether XML sitemaps are still needed now crawlers and AI bots are more capable, and discusses the Couldn't fetch warning in Search Console.
Audience
No prior knowledge assumed.
Official source
Asks whether XML sitemaps are still needed now crawlers and AI bots are more capable, and discusses the Couldn't fetch warning in Search Console.
Official source
Covers how to read the Page Indexing report in Search Console, and why pages listed as not indexed are not always a fault to fix.
Official source
Explains the steps of how Google Search crawls pages, from URL discovery to fetching and rendering.
Older: check current guidanceTeaching or conference talk
Gives a brief summary of web crawling challenges such as politeness, freshness, coverage, scale and avoiding traps.
Older: check current guidanceTeaching or conference talk
Explains the random surfer model behind PageRank and what it means for a page to be important.
Older: check current guidanceTrade press or conference
Covers SEO work that is invisible to users, in a talk written for business owners and digital marketers.
Older: check current guidanceIndependent practitioner
Introduces JSON-LD and how to express basic linked data in JSON, for developers, designers and hobbyists.
Older: check current guidance