Trade press or conference
The Philosophy Minor’s Guide to Log Files - Jamie Indigo
Covers log files, judged from the title alone as the description gives only event details.
Audience
Advanced
Assumes real experience.
Trade press or conference
When Server Logs Lie: The Wire-Level Truth Behind Googlebot’s Ghost Errors - Jori Ford
Covers Googlebot errors that server logs may misreport, according to the title and event details.
Independent practitioner
How Daily Mail Lost Google Search Traffic - Migration Case Study: DailyMail.co.uk to DailyMail.com
Presents a case study of a domain migration and what it did to search traffic for a news publisher.
Teaching or conference talk
Temporal Networks, Where Page Rank meets Lord of the Rings - Computerphile
Covers why time matters when analysing how things connect in a network, linking PageRank to a Lord of the Rings example.
Independent practitioner
MSNBC to MS Now: A case study in Enterprise Website Migrations - SEO Fight Club
Presents a case study of a large website's rebrand migration and the loss of search visibility.
Trade press or conference
Rendering, Style, and Layout When Things Go Wrong - Giacomo Zecchini
Looks at the effect of rendering, styling and layout on what crawlers and AI bots see, and at debugging viewport expansion.
Trade press or conference
XML + Hreflang: A practical guide for large ecommerce sites - Nick Samuel - brightonSEO April 2025
Challenges the assumption that HTML hreflang is better than XML hreflang sitemaps, aimed at large ecommerce sites.
Independent practitioner
GSC Lies: Crawled But Not Indexed, Log File Analysis, Rank Tracking & Brand Search Optimization
Compares Search Console data with server logs and argues that its reports can mislead technical SEO decisions.
Sells in this field
Internal linking: a practical approach for big websites | Serge Bezborodov | Brighton SEO April 2025
Covers a practical approach to internal linking on big websites with the challenges of very large catalogues.
Trade press or conference
Unlocking the power of faceted navigation for ecommerce success - brightonSEO October 2024
Covers faceted navigation and how filter and category analysis can reveal insights into customer behaviour.
Trade press or conference
Crawling, indexing and logfiles: The beauty and the beast - Andor Palau - brightonSEO October 2024
Draws on real server log data about crawling and offers it as ideas to try.
Independent practitioner
Google Algorithm Updates, ML Classifiers, Confidence, Precision, and the Impact To Collateral Damage
Uses an explanation of machine learning classifiers to consider why major algorithm updates affect the wrong sites.
Independent practitioner
Catching tricky mobile SEO problems in Google's mobile-first indexing world [Case Studies and Tools]
Covers two case studies of mobile-only SEO problems under mobile-first indexing, including canonical tags missing across many URLs.
Independent practitioner
Hijacking the back button and SEO: Gaming Navboost, Google Spam Policies, and Aggressive Advertising
Looks at publishers that hijack the browser back button, linking the practice to Navboost and Google's spam policies.
Sells in this field
Testing Ideas From the Google API Leaks | Whiteboard Friday | Will Critchlow | 4K
Suggests four tests inspired by the Google API leaks for checking whether something is a ranking factor.
Sells in this field
Optimize Sitemaps for 1M+ Pages for E-commerce Websites | Whiteboard Friday | Stevy Liakopoulou | 4K
Covers six steps for optimising the sitemap of an ecommerce site, aimed at sites with over a million pages.
Older: check current guidanceSells in this field
Mastering Bot Logs for Effective Crawl Budget Management - JetOctopus Webinar
Covers reading bot logs to see how and why Googlebot behaves on a site, for crawl budget management.
Older: check current guidanceSells in this field
Schema - the deepest dive - Jono Alderson, Bartosz Goralewicz & Tomek Rudzki
Covers schema markup and how to implement it properly, in a long conversation between technical SEOs.
Older: check current guidanceTeaching or conference talk
BM25 : The Most Important Text Metric in Data Science
Looks at weaknesses of TF-IDF and explains BM25 as a remedy, pitched at a data-focused audience.
Older: check current guidanceTeaching or conference talk
The Cost Of JavaScript - 2023
Discusses why JavaScript is the costliest resource on a site, particularly for mobile and low-end devices.
Older: check current guidanceTeaching or conference talk
Data Mining (Spring 2023) - PageRank Part II
Covers PageRank problems such as spider traps and dead ends, and the teleportation fix in the Google formulation.
Older: check current guidanceOfficial source
Curing crawling chaos
Tells a debugging story about an indexing challenge on a site that crawling tools could not crawl in full.
Older: check current guidanceTrade press or conference
Understanding and Optimizing Interaction to Next Paint (INP) by Jeremy Wagner | JSConf Korea 2022
Explains the Interaction to Next Paint metric, its link to post-load interactions, and ways to speed up responses.
Older: check current guidanceOfficial source
Hunting a heinous hreflang headache
Tells a debugging story of an online shop unable to take orders, traced back to hreflang.
Older: check current guidanceTrade press or conference
Technical SEO for news websites NESS edition
Covers technical SEO for news websites, in an interview about the state of news SEO.
Older: check current guidanceTeaching or conference talk
5. Index construction (1/3) - Information Retrieval - ETH Zurich - Spring 2022
Covers how a search index is built, as the first of three parts of a university lecture.
Older: check current guidanceTeaching or conference talk
2.6 Inverted index (UvA - Information Retrieval - 2021)
Covers the inverted index, the data structure used by search engines, in an eight-minute course segment.
Older: check current guidanceTeaching or conference talk
IR Lecture 10: Crawlers
Covers how web crawlers work, the challenges of crawling, and a brief overview of the Nutch crawler.
Older: check current guidanceTeaching or conference talk
IR Course Lecture 16: Popularity - Page Rank and HITS
Covers two models of page popularity, PageRank with its random surfer model and HITS, in a course lecture.
Older: check current guidanceSells in this field
Log file Analysis - What You Should Be Looking For
Covers what to look for in server log files, in a panel discussion of technical SEO practitioners.
Older: check current guidanceTeaching or conference talk
M4ML - Linear Algebra - 5.7 Introduction to PageRank
Introduces PageRank from the linear algebra side as part of a mathematics for machine learning course.
Older: check current guidanceSells in this field
SEO in Orbit: A results-focused approach to log file analysis
Covers applying log file analysis to an SEO strategy to achieve measurable results.
Older: check current guidanceTrade press or conference
hreflang – How to scale your international website with a big buzz
Covers how a large retailer handled hreflang across international sites, and why the tag is powerful but hard to get right.
Older: check current guidance
