Trade press or conference
What I've Learned Doing Over 100 Website Replatformings and Migrations - Zach Chahalis
Covers lessons from many website replatformings and migrations, judged from the title alone as the description gives only event details.
Audience
You know the basics and want to go deeper.
Trade press or conference
Covers lessons from many website replatformings and migrations, judged from the title alone as the description gives only event details.
Official source
Covers the differences between 301, 302, 307 and 308 redirects and whether the choice affects which URL Google treats as canonical.
Independent practitioner
Covers why small website migrations need careful planning because they carry algorithmic risk too.
Official source
Covers how Google handles PDF files compared with HTML pages for indexing, ranking and AI features, in a discussion between two of its staff.
Trade press or conference
Discusses optimising crawl budget along with how search engines find and index content, in a long podcast episode.
Teaching or conference talk
Introduces BM25, a ranking algorithm in information retrieval, including term frequency and document length.
Sells in this field
Offers a practitioner's reading of what the US antitrust trial against Google disclosed that is relevant to SEO.
Sells in this field
Covers what an analysis of searches by a user panel says about how Google is used.
Trade press or conference
Covers blockers in website migrations, including questions to ask beforehand and how to keep communication going.
Sells in this field
Covers index bloat, how to find URLs using index quota without bringing traffic, and how it differs from crawl budget.
Sells in this field
Covers website migrations and redirect mapping do's and don'ts in a panel discussion.
Trade press or conference
Covers why SEOs may blame JavaScript too quickly and how to troubleshoot problems properly first.
Trade press or conference
Covers optimising Core Web Vitals, judged from the title alone as the description is empty.
Trade press or conference
Covers the types of site migration, some migration horror stories, and a framework for a domain move.
Sells in this field
Covers the Google antitrust trial, the API leak and Google's algorithm systems in a webinar from August 2024.
Official source
Discusses myths about how often sites get crawled and what site quality means, and why crawling has become harder.
Sells in this field
Covers updated information on the Google API leak from its first reporters, in a webinar.
Official source
Covers how Google Search handles JavaScript sites, including whether every page is rendered and how long it takes.
Independent practitioner
Places the Helpful Content update and the March 2024 core update within the longer history of Google update cycles.
Older: check current guidanceTrade press or conference
Covers common site migration pitfalls and myths, including the difficulty of company-wide collaboration and alignment.
Older: check current guidanceIndependent practitioner
Covers Google indexation and JavaScript SEO in an interview that includes how server log analysis helped with learning the subject.
Older: check current guidanceSells in this field
Covers fundamentals of migrating a website, including building a 301 redirect plan, Google property steps and content decisions.
Older: check current guidanceIndependent practitioner
Defines crawl budget and discusses ways of handling it, in an interview recorded at a conference.
Older: check current guidanceSells in this field
Reports a test of whether broken link building still works today, built on one of Google's broken pages.
Older: check current guidanceTrade press or conference
Covers Core Web Vitals and the Page Experience update, including its delay to June, in a live question and answer session.
Older: check current guidanceOfficial source
Goes through common myths about canonicalisation, with questions answered between a Google developer advocate and a technical SEO.
Older: check current guidanceOfficial source
Covers diagnosing common JavaScript SEO issues with step-by-step debugging.
Older: check current guidanceSells in this field
Covers rendering and what it means for site optimisation, in a 2020 webinar with a Google developer advocate.
Older: check current guidanceTrade press or conference
Covers the technical side of how the search engine crawls and indexes, in a live discussion with a Google representative.
Older: check current guidanceTrade press or conference
Covers how Schema.org and Google structured data documentation differ, in a short panel clip.
Older: check current guidanceTeaching or conference talk
Explains PageRank through a numeric example with a visualisation, then introduces the personalised variant.
Older: check current guidanceOfficial source
Covers the evergreen Googlebot built on a current Chromium rendering engine, with rendering practice and debugging for developers.
Older: check current guidanceSells in this field
Asks how much content Google leaves out of its index and what the answer means for JavaScript sites, in a 2019 conference session.
Older: check current guidanceTrade press or conference
Covers a crash course in technical SEO, setting out its pillars and myths and misunderstandings about on-page factors.
Older: check current guidanceSells in this field
Treats rendering as the difference between the page a visitor sees and the version Google processes.
Older: check current guidanceTrade press or conference
Covers technical SEO for JavaScript web apps, pushing back on fear and doubt around SEO and JavaScript.
Older: check current guidanceTrade press or conference
Looks at hub pages and internal linking, drawing on case studies from the speaker's own client work.
Older: check current guidanceTrade press or conference
Makes the case for investing in technical SEO, in a 2017 conference talk.
Older: check current guidanceSells in this field
Covers ten common hreflang mistakes in international SEO, presented at a 2017 conference.
Older: check current guidanceIndependent practitioner
Explains why URL parameters are a poor way of marking international versions of a website.
Older: check current guidanceTrade press or conference
Covers how Google decides on ranking and algorithm changes, presented as an inside view for conference attendees.
Older: check current guidanceTrade press or conference
Covers audience questions on ranking and algorithm changes put to two Google staff at a 2016 conference.
Older: check current guidanceOfficial source
Shows footage of a Google internal launch review meeting where a spelling change for long queries is discussed.
Older: check current guidance