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SMX West 2016 - How Google Works: A Google Ranking Engineer's Story

Search Marketing Expo (SMX) 32 min Published Mar 2016

This video is about 10 years old. Search advice changes quickly, so check this against current guidance.

What it covers

Covers how Google decides on ranking and algorithm changes, presented as an inside view for conference attendees.

Watch for: Dated 2016 conference session

Why it is here

A Google ranking engineer and a Google colleague on how ranking and algorithm changes are decided, from a 2016 conference. Dated in its details, but rare as a first-hand account.

Selected by an AI assistant, from the title and description only.

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